Audience Acquisition Marketing Coordinator, Paid Social

Job Description

DESCRIPTION:

Division Overview:

We are the Audience Acquisition team, part of the ViacomCBS Digital Marketing Advertising and Operations Services team. We work closely with the digital teams at ViacomCBS Digital to promote and amplify the very best content and products of what is produced every day.

Role Details:

As an Audience Acquisition Coodinator, you will work alongside the paid social advertising team in managing paid campaigns on social platforms like Facebook, Instagram, Twitter, Snap, Pinterest or Reddit. You will help with setting up and managing paid social campaigns, working on setting up the right audience targeting profiles and building paid social ads. You'll also help monitor metrics and results from the paid social campaigns, to help understand which tactics and audiences are the driving most activity and engagements. The ideal candidate will have prior experience in paid social advertising and will be looking to further their career within paid social to understand how they can help drive business goals and evaluate against key performance metrics. They will show a strong work ethos and strive to continually learn and grow their digital marketing skills. This will be a fun and fast paced role so we are looking for an enthusiastic and detail oriented team-player to join our entrepreneurial team.

Your Day-to-Day:
• Update and deliver reports to the Audience Acquisition and broader marketing team
• Upload and schedule ads through various paid social ad managers/platforms, including but not limited to Facebook, Twitter Ads Manager, Snap, Pinterest, Reddit
• Generate audience targeting ideas, review campaigns, make recommendations for optimizations
• Monitor performance of digital media buys against critical metrics and benchmarks
• Work closely with each platform vendor on a day-to-day basis to ensure buying techniques are in sync with evolving platform capabilities, which would include hosting regular in-office vendor hours.
• Support the management, monitoring, and administration of advertising campaigns
• Collaborate with multiple departments to communicate campaign progress and updates
• Monitor activities of competitors and industry trends
• Execute special projects as needed

Key Projects:
• Update marketing vendor reports
• Monitor campaign metrics and pacing to benchmarks
• Process invoices and ensure timely payment

QUALIFICATIONS:

What you bring to the team:

You have -
• Bachelor's Degree
• 1+ years of hands-on social ( (i.e. Facebook, Twitter, Snap, Pinterest, etc.) across multiple clients, preferably from a media agency or entertainment-based organization.
• Experience using a social ads management tools such as Sprinklr, AdParlor, AdEspresso, Hootsuite, Kenshoo or Marin
• Strong computer skills, including advanced knowledge of Microsoft Excel, Word and PowerPoint
• Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities and partners.
• Enthusiastic, passionate and strong work ethic.
• Proactive and self-motivated.
• Strong verbal and communication skills.
• Flexibility and ability to handle multiple projects at one time.

You may also have -
• Professional Certification : Blueprint or Flite School certification or other equivalent
• Experience with project management software or platforms such as Asana, Trello, JIRA, Basecamp or equivalent

FUNCTION: Marketing/Promotions

Jobcode: Reference SBJ-r02koj-18-188-44-223-42 in your application.