Senior Executive, Social Digital Marketing, Inseak

Job Description

Senior Executive, Social Digital Marketing (Kids & Reality), INSEAK

Purpose of the role

In this role, you will support social and digital marketing strategy and campaigns across related brands/franchises such as Discovery Channel, TLC, Asian Food Network, Cartoon Network, Looney Tunes etc, in the INSEAK region (India, South Korea, Southeast Asia, HK & Taiwan). Reporting to the Social and Digital Marketing Lead – Kids (INSEAK), you will work cross-functionally with internal teams such as PR, Brand Marketing, Programming, Franchise Management, etc to drive social and digital go-to-market activations, laddering up to our business goals. You'll be responsible for rolling out campaigns, end-to-end – from ideation, assets creation, content development, execution, day-to-day operations (social handles, websites), community management, reporting and overall project management.

Key Accountabilities

Building Fan Communities on Social/Digital (30%):
• Build brand affinity with core audiences and grow our fanbase across social/digital channels (Facebook, Instagram, YouTube, etc) in INSEAK for our Reality brands, eg: Discovery, TLC, Asian Food Network and more.
• Establish monthly content calendar and ride on relevant moments and trends to keep audience engaged and bring in new audiences.
• Extend communities beyond owned and operated channels by partnering with like-minded brands.

Social/Digital Marketing Campaigns (25%):
• Support team lead on social/digital marketing plans for key launches and oversee implementation of all campaigns across INSEAK.
• Partner with media buying agencies and creative teams to deliver top notch social/digital marketing campaigns that drive top of the funnel consumer awareness and fan engagement.
• Produce clear briefs for internal and external stakeholders, to ensure timely and sufficient support for campaigns.
• Manage workstream with internal stakeholders – producers, creative services, etc. – to ensure timely delivery of assets and external stakeholders – media agencies, creative agencies, etc.- to ensure timeliness of launch and post-campaign reporting.

Digital Marketing and Management (20%):
• Manage product design, development, and monthly maintenance as part of scaled touchpoints across marketing.
• Responsible for driving traffic to digital products and ensuring smooth user experience for audience.
• Digital products include, websites, interactive experiences (eg. Web-based/mobile-based games), other platform agnostic interactive applications, etc.

Community Management (15%):
• Day-to-day active community management of our social media accounts
• Act as the voice of our brand and engage and build relationships with our audiences through community management on our social handles.

Social/Digital Marketing Strategy & Planning (10%): – Supporting team lead to build out social/digital plans and infrastructure to support and drive those goals
• Support team lead in building out strategic plans across key social/digital platforms in INSEAK for our business.
• Manage strategic partnerships with key digital/social media influencers and platforms to deliver against your goals and for ongoing campaign implementation.

Areas of Accountability

Geographical scope:
• Southeast Asia (Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam)
• Hong Kong & Taiwan
• South Korea
• India (in partnership with local team)

Job Requirements
• Degree or equivalent experience in digital and social media marketing (4-6 years of experience)
• Ability to work cross functionally in a highly matrixed environment across global and regional/local teams
• Experience in developing direct-to-consumer marketing plans and engaging audiences on social/digital platforms, including community management
• Experience in working with creative production agencies as well as media buying agencies on paid media campaigns
• Experience in data analytics as it relates to digital and performance marketing
• Experience in using CMS platforms and marketing automation solutions
• Broad knowledge and experience in SEO, SEM, website management

Desirable:
• Fluent in a second language besides English
• Experience in media/technology industries
• General knowledge of creative development and design for management of agencies and collaboration with internal creative teams

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you're a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at recruitadmin@warnermedia.com.

Jobcode: Reference SBJ-rjn7e2-3-138-114-38-42 in your application.