Brand Consulting - Account Manager, Field Marketing

Job Description

The Department

CAA Brand Consulting is the entertainment & sports marketing agency within CAA. Our mission is to drive cultural brand relevance for our clients by tapping into CAA's connectivity to pop culture. Leveraging our deep relationships and influence with studios, networks, labels, leagues, teams, venues, events, media, and content platforms, we provide a range of strategic and marketing consulting services to corporate clients around their entertainment & sports strategies.

The Role

The Account Manager, Field Marketing will support an account within CAA's Brand Consulting department, specifically for a highly matrixed telecom and entertainment client. The role supports the Program Managers to design market-specific program strategies & goals in support of client's field marketing efforts and includes management of key performance indicators, creation and execution of multi-layered activation plans, grassroots activity, and drive-to-retail programs, quality control supervision, creation & management of activation budgets. The candidate will interface day to day with the client, and will work cross-functionally with internal / external client local, national, retail-level, field organizations, and leadership teams.

Responsibilities
• Work alongside Program Managers to develop and manage the execution of activations in various markets & manage field marketing plans and tactics.
• Ability to liaise with agencies, brand partners, vendors, event management associates as assigned by Program Manager
• Support event-specific field programs, local partnerships, drive to retail campaigns, experiential activations, and local sweepstakes / contests
• Creates, presents and executes strategic, competitive and relevant grassroots marketing & field marketing initiatives
• Works cross-functionally with PR, Social, Field, Corp Comms, etc. teams alongside client
• Strategize initiatives that positively support the client's consumer goals (i.e. base growth) across all segments that are important to the business.
• Forecast, measure and analyze impact of music programs; produce weekly reports to demonstrate campaign progress and KPI success
• Oversee all aspects of the creative development of marketing collateral, experiential assets, and event-related creative. Includes briefing designers and obtaining internal and client approvals
• Build and maintain ongoing communications with the field marketing peers and account executives
• Manage a grassroots & experiential activation budget with accountability for reporting ROI, spend and key learnings.
• Create presentations for key meetings internally and externally
• Strong relationship manager – clients, support teams, partner agencies, properties
• Educating clients and managing their needs and expectations
• Provide constant attention to detail (quality control) regarding the execution of field activity

Qualifications
• Bachelor's degree in Marketing, Advertising or related discipline
• At least 5-7 years of client interfacing in field management, as marketing manager, with grassroots, experiential marketing experience
• Deep understanding of Latinx and experiential marketing industries
• In depth understanding of current field/experiential marketing industry
• Effective management of nationwide, synchronized, high profile activations; capable of prioritizing and handling multiple projects simultaneously, under tight timelines; ability to delegate
• Creative and strategic thinker
• Strong writing and presentation skills
• Project management and team-leading abilities, from strategy to execution to fulfillment
• Self-starter who is also able to take direction
• Ability to multi-task and keep up in a fast-paced environment
• Extremely organized and detail oriented, with high importance put on deliverables
• Strong PowerPoint and Excel skills
• Experience in the Wireless Industry is a plus
• Bilingual a plus (Spanish and English)
• Excellent verbal and written skills (English and Spanish a plus)
• Familarity with target markets (Los Angeles, San Diego, Phoenix, El Paso, San Antonio, Houston, Miami) a plus

CAA does not accept unsolicited resumes from third-party recruiters unless they were contractually engaged by CAA to provide candidates for a specified opening. Any such employment agency, person or entity that submits an unsolicited resume does so with the acknowledgement and agreement that CAA will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.

Jobcode: Reference SBJ-dyw1e0-18-191-88-249-42 in your application.