Job Description
THE AGENCY
Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA's diverse workforce identifies, innovates, and amplifies opportunities for the people and organisations that shape culture and inspire the world. The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations.
Named Most Valuable Sports Agency by Forbes for eight consecutive years, CAA represents more than 2,000 of the world's top athletes in football, baseball, basketball, hockey, soccer, in addition to coaches, on-air broadcasters, and sports personalities and works in the areas of broadcast rights, corporate marketing initiatives, social impact, and sports properties for sales and sponsorship opportunities. Founded in 1975, CAA is headquartered in Los Angeles, and has offices in New York, Nashville, Memphis, Chicago, Miami, London, Munich, Geneva, Stockholm, Shanghai, and Beijing, among other locations globally.
OVERVIEW
Within CAA Brand Consulting we have 200+ specialists working with over 40 leading brands. Our vision is to be the strategic partner for brands in helping them solve their biggest challenges. Our services range from data & analytics, planning, strategy, creative, communications, experiential and content. In London our clients include the likes of Volvo, Salesforce, OKX, Mondelez, Paramount, and Bybit.
There is also a unique culture within CAA; for a global agency it has a small agency feel, with a great sense of teamwork, ambition, empowerment and entrepreneurialism.
We have an exciting opportunitiy for a talented Account Director to join our growing team in London. We are seeking a capable and confident operator with experience developing and implementing integrated marketing campaigns in sport, preferably Formula 1.
THE ROLE
This is an exciting and dynamic senior role working for the world's fastest growing cryptocurrency exchange and trading platform, helping to activate, innovate and optimise its investment as Principle Partner for one of the leading Formula 1 teams on the grid.
Working alongside a Senior Account Director, the Account Director will need to draw upon their knowledge and experience working in sports marketing, to help advise and guide the client in utlising and optimising its contractual rights and assets to deliver results with impact.
We are looking for a strategically-minded account leader with a digital background, and an interest in technology, Metaverse, NFT's and Web3. Someone that can not only demonstrate the requisite organisational skills and attention to detail to manage an account, but also the passion and confidence to bring fresh and innovative thinking to help our client achieve its commercial and brand objectives.
As the CAA Brand Consulting business continues to grow, the individual will also have the opportunity to work on additional projects.
Main Responsibilities to include, but limited to:
• Assist Senior Account Director with day-to-day operations, client reporting and budgeting.
• Build strong relationships with senior clients, rights holders and suppliers from the word 'go'.
• Develop an actionable strategy that maximises partnership assets and aligns with brand and business objectives.
• Support development of campaign creative, positioning and channel strategy based on audience insights.
• Project manage campaign activations from ideation to execution across owned, earned, shared and paid digital channels.
• Event management and logistics including driver appearances, internal engagement and VIP customer experiences.
• Liaise with rights holder to track, schedule and manage partnership rights and assets.
• Be accountable to client KPI's and measure campaign effectiveness to demonstrate ROI.
• Act as a consultant, advising and guiding the client on best practice and processes
• Monitoring the latest trends in sport, technology, cryptocurrency, Metaverse and Web3.
• Networking events and supporting with business development when required.
QUALIFICATIONS/REQUIREMENTS
• Must have significant agency or in-house experience at a client/campaign lead level.
• Demonstrable exposure to strategic decision making, campaign planning, communications, asset development and amplification and event management is vital.
• Experience in digital marketing, including devising and implementing global digital campaigns.
• A keen interest in Web3, NFTs and the Metaverse ecosystem is advantageous.
• F1/motorsport sponsorship experience is not crucial, but a passion for sports and desire to learn is essential.
• Experience liaising with global markets is advantageous.
• Strong interpersonal skills and best in class client servicing, account handling and project management.
• Strong people management skills.
• Must have an organised and detail-oriented approach with the ability to work under pressure and to tight deadlines, juggling multiple projects simultaneously.
• Team player with the ability to work autonomously.
• Creative flair with a passion for ideas and innovative thinking.
• Confident presentation skills, verbal and written with a strong attention to detail.
Jobcode: Reference SBJ-gw163j-54-226-210-133-42 in your application.