Senior Audience Development Strategist

Job Description

BuzzFeed

The Role

BuzzFeed.com is looking for a data-minded audience development strategist with demonstrated experience on developing and executing on short and long term content and growth strategies with excellent editorial judgment to work on our Trends team on the BuzzFeed's Audience Development team. This role will be responsible for surfacing BFDC insights and leveraging opportunities for traffic experiments as well as public-facing ''big red brand'' initiatives.

You Will
• Be an expert on the trends, culture, and social media platforms and use this knowledge to drive audience engagement and traffic for BuzzFeed.com
• Set the strategy for on site and app curation, ensuring curated units, feeds, filters and push notifications are representative of BFDC editorial voice
• Translate content trends (on site and on social) into actionable recommendations for BFDC content teams
• Compile and distribute internal reporting around editorial initiatives including but not limited to tentpoles, quizzes, evergreen and timely content
• Monitors social media/media landscape daily for trending and important stories and ideas to flag for BFDC teams
• Provide insights to support research/business teams as needed
• Routinely leads editorial meetings (brainstorms, post-mortems, planning, etc.)
• Actively use insights to pitch high performing content to partners: SmartNews, Apple News, Flipboard, Yahoo and business team
• Identify growth-focused cross-team initiatives to find new ways to increase traffic and grow audiences (particularly working in tandem with the social team)
• Regularly present data-based analyses and reports on internal and competitive content strat egy
• Leverage deep understanding of data analytics tool (Looker, BuzzSumo, internal tooling) to report on BFDC audience composition and present recommendations on how to improve reach

You Have
• At least 3-4 years in an audience development or social publishing role in a digital space and at least 2 years managing a team
• Expert proficiency in data analytics tools, proprietary tools
• Masterful understanding of editorial voice, best practices, and content types
• Ability to independently convey direction to teams within and outside of content strategy and autonomously leading stakeholder and team meetings
• Ability to lead efforts to define, update and implement the team best practices
• Ability to give guidance on content and partnerships, as well as strategic business growth

All job applications must be received through the official BuzzFeed Jobs board (https://www.buzzfeed.com/about/jobs), including referrals. It is BuzzFeed's practice to not schedule job interviews until after an application is submitted through our jobs board.

Jobcode: Reference SBJ-d93pj9-3-128-200-68-42 in your application.