Director, Data Strategy

Job Description

About BuzzFeed, Inc.

BuzzFeed, Inc. (Ticker: BZFD) is home to the best of the internet. Across food, news, pop culture and commerce, our brands drive conversation and inspire what audiences watch, read, buy, and obsess over next. Born on the internet in 2006, BuzzFeed, Inc. is committed to making it better: providing trusted, quality, brand-safe news and entertainment to hundreds of millions of people; making content on the internet more inclusive, empathetic, and creative; and inspiring our audience to live better lives. We'll continue to recruit the best founders and creators to join us in this mission, with more additions like Complex Networks and HuffPost to come.

The Role

BuzzFeed, Inc has the best audience data in the industry. Period. We are unleashing our proprietary data this year through our data platform Lighthouse. As the media world gets a little darker without the cookie, we want to shine a path for audiences of the future.

We are looking for a passionate, data-driven leader to forge a new path for our advertising business at BuzzFeed. BuzzFeed is the dominant online media brand, informing and entertaining over 500 million monthly readers globally. This role will be critical to activating our enterprise data strategy and helping our industry navigate a privacy-first measurement world.

As the Director, Data Strategy, you will architect the solutions and systems that allow our client base to plan simpler, faster, and better using robust 1P consumer signals across platforms.

This role requires leadership and business acumen with both strategic and tactical skill sets. The Director has a proficiency at problem-solving and a strong command of social and digital media. The candidate must have a proven track record in data-rich analyses, the ability to interface effectively with strategic partners, and the skills to convert data into actionable insights and recommendations for our clients. This person is a gifted collaborator that reaches across the aisle between teams.

If you love data and love media, this job is meant for you. Will you help us light the way?

You Will
• Be our compass in a cookieless world. Lead our efforts in first-party audience analytics, developing, executing, and evolving analytics services that help bring the signals of our consumers to our key advertising partners.
• Navigate the advanced data unknown. Clients are in need of data ingestion, data sharing, and data passback but these services and processes are new and confusing even for clients. Design our service strategy on data partnerships.
• Lead our data strategy team. Lead and grow team by setting service standards, developing work relationships and analytics knowledge base and supporting them with the analytics project cycle and key client correspondences.
• Productizing our data services. Architect the spend thresholds, processes, intake, service level, turnaround time, and resources needed to execute data services that both internal and external stakeholders can leverage from our 1st party data.
• Build bridges between worlds. Develop strategic relationships with data vendors to push the boundaries of what Lighthouse can do. Internally, develop strategic relationships with key cross-functional leaders to accelerate and enrich 1p data initiatives.
• Evangelize automated data solutions for the business. Identify critical reporting dependencies and find ways to build data solutions to meet those needs.
• Lead audience creation and standardization. Develop and standardize the methodology required to grow our 1P audience segments for internal and external purposes.

You Have
• 10+ years of integrated marketing, Agency, Media and/or Ad Sales is highly preferred.
• Successful history in leading analytics teams.
• Proven ability to build strong relationships and work across multiple departments.
• Demonstrated expertise with 1 st party data manipulation, including familiarity with DMPs, SQL querying, and visualization software (Google Data Studio, Tableau, etc.)
• Demonstrated expertise with data strategy & partnerships including scaling services for client data ingestion, data sharing, data passback, bilateral data transfer, and clean room implementation. Prior experience working with Google Ad Manager, Permutive, LiveRamp, BlueKai, InfoSum, Habu, SafeHaven, Snowflake, etc.
• Outstanding verbal, written and interpersonal communications with overarching skill to translate data, information and research into powerful points of view-ability to craft and tell a compelling story.
• Optional - expertise of 3 rd party research databases, tools and applications, including (but not limited to) comScore, Nielsen, Google Analytics, Quantcast, Tubular, Global Web Index, Mintel, and Canvs.
• Knowledge of digital products, and cross-platform media.
• Working knowledge of Google Workspace products (Gmail, Sheets, Slides, Docs)
• High level of project planning, development and implementation.
• Ability to organize workflow and to follow through on multiple tasks.
• Business acumen in identifying analytics opportunities and scaling services.
• Bachelor's degree in Marketing or Business or equivalent work experience.

Preferred Qualifications
• General understanding of Business Intelligence tools and managing large datasets.
• Demonstrated experience in digital marketing; understanding of online campaign development, metrics and optimization strategies.

You can expect:
• A supportive, inclusive atmosphere on a team that values your contributions
• Opportunities for personal and professional growth through work experience, offerings from our in-house Learning @ BuzzFeed team, our Employee Resource Groups, and more
• An attractive and equitable compensation package, including salary and stock options.
• A generous benefits program featuring paid time off, unlimited sick time, comprehensive medical benefits, a family leave policy, access to mental health platforms, retirement plans, gym and wellness discounts, and much more.

We want all employees to feel safe and comfortable when they engage in any in-person meetings, when visiting the office, or when working from an offsite production or meeting location. As part of this commitment to health and safety, BuzzFeed requires COVID-19 vaccines for current US employees, including all newly hired employees. Requests for accommodation per applicable law for health and/or religious reasons will be considered. Union employees are subject to what is outlined in their applicable collective bargaining agreement.

Note: BuzzFeed, Inc. offers remote/flexible work (unless specified to be required to be in-person) and open to hiring remote candidates who are residents in the following states: CA, CO, CT, DC, DE, FL, GA, HI, IL, KY, MA, MD, ME, MI, MN, MS, MT, NC, NH, NJ, NM, NY, OH, OR, PA, TX, VA, WA, and WV. For non sales roles, we can also hire in AK, AR, AZ, ID, KS, MO, ND, SC, and VT.

Jobcode: Reference SBJ-gwvmpj-3-141-202-54-42 in your application.