Director, Ad Effectiveness

Job Description

About BuzzFeed, Inc.

BuzzFeed, Inc. (Ticker: BZFD) is home to the best of the internet. Across food, news, pop culture and commerce, our brands drive conversation and inspire what audiences watch, read, buy, and obsess over next. Born on the internet in 2006, BuzzFeed, Inc. is committed to making it better: providing trusted, quality, brand-safe news and entertainment to hundreds of millions of people; making content on the internet more inclusive, empathetic, and creative; and inspiring our audience to live better lives. We'll continue to recruit the best founders and creators to join us in this mission, with more additions like Complex Networks and HuffPost to come.

The Role

BuzzFeed, Inc., the media company for the social age, is hiring a Director, Ad Effectiveness whose focus will be on the strategy, management, execution and analysis of advertising effectiveness studies across our distributed network and across devices.

Reporting to the Senior Director of Insights & Data, this role requires leadership and business acumen with strategic and tactical skill sets. The Director will have an eye for numbers, intellectual curiosity, proficiency at problem solving, and a strong command of digital and social media. The candidate must have a proven track record in data-rich analyses and have the ability to convert data into actionable insights and recommendations for our clients.

You Will
• Lead and grow two team members by setting service strategy, developing work relationships and research knowledge base and supporting them with the research project cycle and key client correspondences.
• Architect and execute thought leadership studies to proactively drive top-down marketing and positioning of BuzzFeed, Inc's latest ad products and 1st party data strategy.
• Direct department budget and research investments to make sure we have the best in-market capabilities that showcase our brand advantages, while being strategic with spend.
• Manage all parts of the research project cycle: design research questionnaires; support, document and manage client based projects; collaborate with internal operations on the implementation and management of research programs, including quality assurance; interpret data, write reports, and make actionable recommendations; present findings to account teams and potentially to clients. Focus on growing international business.
• Work cross-department to match appropriate research with clients, understand the best way to showcase results and distribute knowledge, and develop expertise across client verticals and how that insight ties back to the business. This includes handling client-facing interactions that involve deep education sessions and recaps.
• Work on ad hoc initiatives as needed.

You Have
• A strong understanding of methodology, data & systems from a broad range of research providers, including emerging tools and methods
• Successful history leading research team members
• Expertise in online research, campaign effectiveness, online recruitment, audience measurement, and market research is a must. Prior experience working with vendors such as Kantar Millward Brown, Prodege, DISQO, Dynata, MetrixLab, Brand Metrics, Placed, Nielsen DBE (Vizu), etc.
• Ability to work with partners such as Facebook and Snapchat on customized research
• Experience developing surveys based on specific objectives and in analyzing raw data through the output of survey tools
• Ability to take the data beyond the facts to what it means and why we should care
• Ability to analyze and translate data-based findings into clear, relevant insights and express those insights with passion and brevity, both visually and verbally
• Advanced knowledge of Excel a must. Intermediate PowerPoint or Keynote skills
• Proven ability to design, manage and prioritize multiple projects in a fast-paced environment
• Knowledge of native advertising and current trend in the digital marketplace
• Business acumen in identifying research opportunities and scaling services.
• 10+ years of experience in research and data analysis
• Degree in Marketing Research or equivalent experience in statistics, marketing or psychology

You can expect:
• A supportive, inclusive atmosphere on a team that values your contributions
• Opportunities for personal and professional growth through work experience, offerings from our in-house Learning @ BuzzFeed team, our Employee Resource Groups, and more
• An attractive and equitable compensation package, including salary and stock options.
• A generous benefits program featuring paid time off, unlimited sick time, comprehensive medical benefits, a family leave policy, access to mental health platforms, retirement plans, gym and wellness discounts, and much more.

We want all employees to feel safe and comfortable when they engage in any in-person meetings, when visiting the office, or when working from an offsite production or meeting location. As part of this commitment to health and safety, BuzzFeed requires COVID-19 vaccines for current US employees, including all newly hired employees. Requests for accommodation per applicable law for health and/or religious reasons will be considered. Union employees are subject to what is outlined in their applicable collective bargaining agreement.

Note: BuzzFeed, Inc. offers remote/flexible work (unless specified to be required to be in-person) and open to hiring remote candidates who are residents in the following states: CA, CO, CT, DC, DE, FL, GA, HI, IL, KY, MA, MD, ME, MI, MN, MS, MT, NC, NH, NJ, NM, NY, OH, OR, PA, TX, VA, WA, and WV. For non sales roles, we can also hire in AK, AR, AZ, ID, KS, MO, ND, SC, and VT.

Jobcode: Reference SBJ-g629k0-3-144-189-177-42 in your application.