Associate Social Strategist

Job Description

The Role

BuzzFeed is looking for an Associate Social Media Strategist to focus on video publishing strategy for some of BuzzFeed's essential brand pages; across Facebook, Instagram, Twitter, and Snapchat - including BuzzFeed Main, Tasty, and others. You will use data to inform decisions and will work with operations and video producers to ensure that our content is being released across all video platforms. You are passionate about both publishers and content creators on across the aforementioned platforms and would be able to understand and summarize how and why certain videos blow up - where did they take off, what makes them special, why are they worth sharing?

This is a full-time weekend (Wednesday - Sunday) salaried position at either our New York or Los Angeles offices. We offer a great compensation package and a stock option program.

You Will
• Plan, schedule, publish, and analyze video and distributed content releases across multiple Facebook, Instagram, Twitter and Snapchat accounts
• Use knowledge of online video and platform best practices to present our videos in the most shareable way, helping them to have the biggest reach and influence
• Partner with the operations team and the content analytics team to develop strategies and experiments
• Brainstorm and envision with content producers based on data, strategy, and platform best practices
• Generate ideas for Facebook, Instagram, Twitter, Snapchat, and more.
• Monitor discussions, posts, and comments across multiple social media channels
• Have the foresight to anticipate issues in workflow or content performance and present to manager possible relevant solutions
• Report to the Sr. Social Media Strategist apart of Social Publishing team

You Have
• 1+ years of online writing/editing/curating on the web experience
• Understanding of the digital landscape and a interest in keeping up-to-date with developments in web applications
• Experience with how titling and thumbnails can affect a video's performance
• Deep enthusiasm for experimenting with content and strategy to increase for important metrics
• Knowledge of the online video ecosystem
• Native Facebook, Twitter, Snapchat, Instagram and TikTok user
• Use information based on metrics analyzed across platforms

At BuzzFeed, we want all employees to feel safe and comfortable when they engage in any in-person meetings, when visiting the office, or when working from an offsite production or meeting location. As part of this commitment to health and safety, BuzzFeed requires COVID-19 vaccines for current US employees, including all newly hired employees. Requests for accommodation per applicable law for health and/or religious reasons will be considered. Union employees are subject to what is outlined in their applicable collective bargaining agreement.

Jobcode: Reference SBJ-rjeyn2-3-15-229-113-42 in your application.