Ad Operations Lead

Job Description

About BuzzFeed, Inc.

BuzzFeed, Inc. (Ticker: BZFD) is home to the best of the internet. Across food, news, pop culture and commerce, our brands drive conversation and inspire what audiences watch, read, buy, and obsess over next. Born on the internet in 2006, BuzzFeed, Inc. is committed to making it better: providing trusted, quality, brand-safe news and entertainment to hundreds of millions of people; making content on the internet more inclusive, empathetic, and creative; and inspiring our audience to live better lives. We'll continue to recruit the best founders and creators to join us in this mission, with more additions like Complex Networks and HuffPost to come.

The Role

The position will focus on online ad trafficking and strategy of BuzzFeed branded content and display ads. This includes video, post and short form assets to be optimized across multiple platforms (i.e. BuzzFeed.com and Facebook) and display assets optimized across BuzzFeed.com. This will require daily interaction with our internal teams such as Client Services, Sales, Operations, and our external clients to ensure consistent and smooth delivery of all advertising campaigns.

You Will
• Campaign management and ad trafficking (Facebook/Instagram/Youtube/GAM/Twitter) for BuzzFeed advertising partners
• Interact with account managers, developers, project managers, design, and publishing partners on various ops projects
• Demonstrate platform expertise and develop content distribution strategies for both internal and external stakeholders
• Delivery analysis to provide performance insights and inform distribution strategy
• Work with Accounts Receivable team to settle monthly invoicing/resolve billing inquiries
• Manage relationships with publishers, media vendors, and third party vendors to maximize the performance of existing buys and stay current with new products/features
• Continually test and evaluate new strategies, tactics, and partnerships in an effort to evolve and improve our product offering
• Actively contribute to the development and prioritization of new features and functionality for a constantly evolving product line
• Continuously focused on ensuring revenue is retained, as well as partnering with sales representatives and clients to increase renewal rates and advertising spend on BuzzFeed and related BuzzFeed Brands

You Have
• A minimum 3-4 years of paid social or ad ops experience
• Detail-oriented, highly organized, and efficient time-management skills
• Experience with third party ad servers - Google Ad Manager preferred
• Experience implementing 3rd party ad tags and troubleshooting discrepancies
• Advanced skills in Excel or Google Sheets
• Strong verbal and written communication skills
• Experience preparing, analyzing and presenting campaign insights to key stakeholders
• Strong creative problem-solving skills and an ability to think outside the box to come up with unique solutions to complex problems

Preferred Qualifications
• Knowledge of Google Analytics and Data Discovery Platforms (Looker preferred)
• Working knowledge of digital media platforms (Facebook, YouTube, Twitter, Instagram, Snapchat, Pinterest), advertising data, and social/digital trends
• Managed and maintained media distribution for a portfolio of client accounts

You can expect:
• A supportive, inclusive atmosphere on a team that values your contributions
• Opportunities for personal and professional growth through work experience, offerings from our in-house Learning @ BuzzFeed team, our Employee Resource Groups, and more
• An attractive and equitable compensation package, including salary and stock options.
• A generous benefits program featuring paid time off, unlimited sick time, comprehensive medical benefits, a family leave policy, access to mental health platforms, retirement plans, gym and wellness discounts, and much more.

Jobcode: Reference SBJ-gp00o4-3-146-255-127-42 in your application.