Vice President, Playmaker

Job Description

The Job

The Vice President, Playmaker leads our internal creative agency and branded content studio and oversees a team of writers, producers, directors and creative strategists. Each year, the amount of revenue associated with the branded content organization has increased meaningfully, and now that team has evolved to offer long form content creation, licensing and data and insights packaging capabilities that are designed to provide expertise in the social and digital space, as well as across our linear creative teams.
One key part of this function will be to evangelize the creation of cross-platform-agnostic IP that will delight advertisers and fans alike.

The Daily
• Pitch comprehensive creative concepts both for Internal and external purposes
• Attend and oversee global photoshoots
• Manage a large operational budget and multiple deadlines across a high volume of business
• Oversee the monetization strategy that surrounds our branded content offering for sports
• Work seamlessly with brand marketing and sales strategy teams across Bleacher Report and Turner Sports to streamline processes and maximize revenue opportunities for the organization.
• Oversee all branded content aesthetics and product/asset offerings + integrations specific to our advertising partners
• Evangelize the development of creative solutions to maintain a diverse menu that allows us to lead the marketplace competitive set
• The Essentials
• 10-12+ years of media, agency and/or content creative experience
• Overt oral and written skills
• Excellent presentation capabilities
• Branded Content strategic development and implementation
• Production and creative execution expertise
• Strategic development and content creation for both consumer and market facing assets
• The ability to manage multiple creative disciplines at once

Jobcode: Reference SBJ-gkwopq-18-119-133-228-42 in your application.