Strategist, App Programming

Job Description

The Job

Bleacher Report is seeking a Strategist to be responsible for day-to-day management and content strategy for B/R Betting within B/R's App. They will specifically lead B/R Betting's app strategy on curation, hook writing and content packaging, as well as serve as direct manager and mentor to a shared team of programmers.

The Strategist, App Programming will meaningfully contribute to sports betting strategy on creation, curation, and packaging, and serve as strategic manager to shared-resource teams that execute their vision.

We are looking for someone with a passion for driving audience engagement and betting culture who gets excited about big parlay payouts, agonizes over bad beats, and lives for the late game. But you can't take yourself too seriously because betting is fun, and we are determined to build the best interactive betting community in the world.

The Strategist will work cross-functionally, collaborating with the content, design, sales and marketing, business development and leadership group on key initiatives and alongside partners in the betting space.

The Daily
• Help run the day-to-day management of Betting across B/R's App (app push notifications, content packaging, event planning, community building) around B/R Betting
• Specifically develop and lead app strategy on content packaging, hook writing, RSS and automation around betting
• Develop strategy to increase engagement and grow audience within the app and across social platforms with a focus on interactivity and user-generated content
• Help meaningfully move forward Betting's content innovation by ideating and executing forward-thinking concepts with third-party creators and producers
• Work closely with cross-departmental stakeholders to identify key betting topics, events on the calendar, and white-space opportunities to build innovative content experiences around
• Utilize analytics and platform tools to track and optimize growth and engagement
• Cover shift work as needed, especially around key tentpoles for the B/R Betting brand.
• Set app content programming strategy, priorities, policies, and holistic vision for the creation and distribution of Betting content within the B/R app
• Focus on audience growth and increased interactivity and work closely with other stakeholders on test-and-learn strategies and analytics evaluation
• Contribute to developing elevated content experiences to anchor coverage around key tentpoles
• Evaluate and experiment app functionality and educate others on the priorities and opportunities
• Influence and mentor staff, inspiring a creative culture of innovation
• Provide support and pathways to nurture and grow existing talent and maintain the highest quality of work
• Lead cross-departmental transparency and collaboration.
• Embody a group that prides itself on camaraderie associated with 'best in class'.

The Essentials
• 3-5 years experience in digital media, social media, content creation or curation preferred
• Extensive knowledge of Sports Betting
• Extensive knowledge of all social platforms, functionality and audience growth best practices
• Experience with project management and working with remote creators on deadline-oriented projects
• Experience with analytics platforms preferred
• Experience in leading small teams and/or projects/events
• Deep understanding of current media and digital content space
• Previous experience, understanding of newsletters is preferred
• Awareness of Bleacher Report's voice + extensive knowledge of internet sports culture

Jobcode: Reference SBJ-d59ok1-3-144-97-189-42 in your application.