Marketing Manager

Job Description

Overview

Come join our team! We are looking for a high energy, creative-thinker to assist in the management and execution of our email marketing efforts. This is for our Gaming and Gambling Partnership Divisions at CBSSports.com, 247Sports and SportsLine.com. This team works in conjunction with CBS Sports staff and business units to build the CBS Sports fantasy and gaming base, CBS Sports Digital William Hill First Time Depositors (FTD) base, drive users to live stream events/content and improve engagement among these audiences.

Responsibilities
• End-to-end testing from conceptualizing and planning of email campaigns; from execution to delivery.
• Code email templates in line with standard methodologies, including but not limited to adaptive/responsive designs optimized for mobile devices.
• Optimize SQL queries joining multiple tables together to help come up with complex segmented audiences.
• Monitor deliverability and help maintain good standing of domain and IP reputation(s).
• Evaluate and improve performance related to audience growth, delivery, opens, and other critical metrics.
• Monitor and improve call to actions, email templates and further develop our lead generation strategy.

Key Projects:
• Manage and optimize overall email marketing strategy around tentpole events within larger marketing initiatives.
• Provide guidance and suggestions on new data and touch points that help with identifying engaged users.
• Help develop new features and strategies to grow our email marketing efforts in an effort to benefit our customers.
• Analyze industry trends, business standards, and future growth opportunities.

Basic Qualifications
• A 4-year college degree or equivalent combination of education and experience
• 4 years of experience in email marketing
• Knowledge of CAN-SPAM compliance and email best practices
• A passion for and knowledge of sports, daily fantasy, sports betting, and season-long fantasy!
• Full proficiency with coding languages such as HTML and CSS with the ability to build new templates from scratch.
• Strong understanding of relational databases and ability to write moderately complex SQL queries.
• Strong ability to work independently as well as collaboratively in a fast-paced, ever-changing environment.
• Excellent organizational and time management skills; paying specific attention to accuracy, detail, and deadlines.
• Ability to analyze and report on key metrics
• Strong written and oral communication skills

Additional Qualifications
• Experience with Salesforce Marketing Cloud and Adobe Analytics.
• Experience working in the gaming and betting industry.

ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

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Jobcode: Reference SBJ-rejbb8-18-221-165-246-42 in your application.