Full Time Job
VP, Marketing - Sports Direct To Consumer
Bally Sports
- Paid
- Full Time
Job Description
Bally Sports' mission is to build a transformative, participatory sports platform, anchored by the most exclusive and relevant live professional games, that provides fans a year-round opportunity to engage with content and communities they are most passionate about. Reporting to the COO of the Direct-to-Consumer (''DTC'') division, we are looking for a marketing and growth executive to drive acquisition and sustainable growth of subscribers.Bally Sports DTC - VP Marketing and Growth Responsibilities:
• Responsible for marketing and growth function of a new DTC sports platform, including customer acquisition, retention, engagement, and other brand strategies related to driving company subscriber targets
• Lead, mentor and build the team responsible for driving subscriber growth and retention
• Create and implement strategic initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships
• Establish processes and programs to drive sustained consumer engagement
• Work with senior sports leadership team to define cross platform brand message; conduct competitive and market analysis to determine and highlight key differentiators
• Work closely with Heads of Sales, Content, Gamification, and Product to enhance and align efforts
Requirements:
• Bachelor's degree in marketing or related field, MBA preferred
• Demonstrated success in driving customer acquisition and retention for SVOD platforms
• Successfully built, scaled and led high performing marketing teams
• Experience in using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth
• Adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments
• Passion for sports
Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!
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Jobcode: Reference SBJ-rnmpk3-44-202-198-173-42 in your application.