Communications Coordinator

Job Description

Bally Sports Southwest / Oklahoma/New Orleans-the Sinclair-owned RSNs - are seeking a dynamic communications professional to drive the public relations initiatives for the regional networks serving the four-state region. Based in Irving, the three networks serve as the regional television home of the Texas Rangers, Dallas Stars, Dallas Mavericks, San Antonio Spurs, Oklahoma City Thunder, New Orleans Pelicans, Dallas Wings and the UIL.

The Communications Coordinator will play an integral role in the brand positioning of the networks, leveraging public relations strategies to reinforce the Southwest RSNs as the preeminent fan destination for their home teams. The position requires clear and timely communication of content and/or business initiatives focused around live sports, original programming, team partnerships, ad sales, ratings, executive positioning, and community relations.

Working with the Director of Marketing & Communications, the primary focus of the role is to develop and implement strategic communications plans to 1) cultivate relationships with team partners and media outlets across the region; 2) Leverage content to garner earned media and build brand affinity via Southwest RSN assets 3) Respond to fan inquiries and proactively share internal communications.

Additional Responsibilities

Proactively manage ''traditional'' media relations practices and tactics for key events and initiatives across the sports season:
• Develop and distribute press releases
• Serve as a communications liaison with trade and consumer media outlets, team partners and fans
• Respond to/direct media inquiries as appropriate and in a timely fashion
• Track and analyze program ratings for media placements as well communicate ratings to team partners
• Research and propose new public relations and promotions concepts
• Support community relations initiatives for the network and team partners
• Maintain media relations archives of releases, images, talent bios, media contacts, earned media, etc.

Skills & Abilities
• Must possess excellent oral and written communication skills
• Strong sensibilities to create the right PR messages and craft the right story to convey that message.
• Ability to serve as a brand ambassador to represent the networks in a professional manner at all times.
• Dynamic personality with proven ability to develop and maintain successful business relationships.
• Complementary blend of both traditional and digital media expertise, with the ability to exercise either or both as needed when targeting consumer-facing and/or trade media.
• Proficient communication skills and understanding of communication through public relations and be comfortable to evangelize the Southwest RSN to a wide range of constituents, including fans, media, and team partners.
• Excellent organizational and project management skills.
• Ability to multitask and work in a live, fast-paced environment.

Education & Experience
• Bachelor's degree or educational equivalent required, plus a minimum of 4-6 years of professional experience working in communication/PR-related roles.
• Knowledge and/or experience in live sports, news and/or agency environment strongly preferred.
• Excellent oral and written communication skills required.
• Demonstrated ability to write AP Style press materials and pitch press.
• Solid rapport with local/regional media and an existing database of related contacts strongly preferred.

Work Environment

Physical Demands

Typical functions required in an office space – heavy use of computer and phone. May be required to lift boxes weighing up to 25lbs on occasion.

Typical tools, equipment and software utilized
• Microsoft Office suite
• Facebook, Twitter, Instagram, LinkedIn, YouTube, and related social media platforms

The Sinclair-owned regional sports networks serving the Southwest– Bally Sports Southwest, Bally Sports Oklahoma, Bally Sports New Orleans deliver more live sports than any other provider in the market. For more information visit BallySports.com

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Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

Jobcode: Reference SBJ-rzp9yn-3-145-44-174-42 in your application.