Sales Promotions Director - Sacramento

Job Description

Overview

Audacy is seeking an organized, detail oriented and outgoing professional to lead our Promotions + Experiences team in promotions, contesting and prize fulfillment in the Sacramento region.;

Responsibilities

What You'll Do:
• Oversee and coordinate cluster and station master calendars for all promotions, events, contests, etc., in conjunction with Regional Contesting Director.
• Act as liaison between sales and programming in the management of client expectations
• Assist with Business Development in conjunction with the sales managers and AE's
• Assist with client/partnership development in conjunction with SVP/GM, Brand Managers and Sales Managers
• Brainstorm with programming and sales departments for client and station event presentations and promotional concepts
• Manage the sales promotion process from request to execution of sales promotion programs, such as but not limited to on-air promotions, events (remotes and appearances), contests, and communicating them to additional departments, sales teams, and clients
• Collaborate on sales ideation opportunities for all Sacramento brands promotional campaigns
• Build local programming feature and entitlement decks with programming assets
• Communicate national and local programming features and entitlements to the sales team
• Lead Zudy updates with the following: changes to programming features and sold packages
• Manage partnership deal from conception, contract and execution
• Oversee trade deals for the cluster with sales management approval
• Attend national sales/promotions meetings
• Develops sales packages/decks based on programming/promotions asset management and programming/promotions inventory availability
• Creation of on-air and digital marketing copy for client promotions
• Assist sales team in gathering recap materials
• Oversee the execution of contests on behalf of clients with support from the Regional Contesting Director
• Execute all sales sponsorship commitments for brand promotions
• Ensure all on-air sponsorship commitments for sales programs (i.e. studio, traffic, weather, top of the hour, etc) are scheduled and fulfilled
• Attend sales meetings, client meetings, station meetings as needed
• Manage the execution for all local client contracts as it pertains to promotions with support from the legal department
• Review all sales promotions to ensure they accurately reflect brand image & positioning
• Proficient in asset management software and sponsorship valuation tools (ex: Zudy Vinyl), and promotion management software (Promosuite), and more
• • Follow all legal requirements for local promotions with support from legal

Qualifications

More About You:
• First-rate organizational skills are a must to succeed in this position
• Experience working in Urban and Sports formats preferred
• Demonstrated oral and written communication skills
• Self-starter with the ability to work independently and multi-task
• Experience using Microsoft Word, PowerPoint, and Excel, along with Google Workspaces
• Knowledge of promotion software, including but not limited to Vibes (mobile contesting), Second Street/Aptivada (web contesting and user-generated content engine) and PromoSuite (promotion management software)
• Occasional night or weekend workRequired Qualifications:
• Five years' experience executing marketing and promotions campaigns
• Bachelor's degree in Marketing, Business, or Communications preferred and/or equivalent experience and training

Responsibilities:

What You'll Do:
- Oversee and coordinate cluster and station master calendars for all promotions, events, contests, etc., in conjunction with Regional Contesting Director.
- Act as liaison between sales and programming in the management of client expectations
- Assist with Business Development in conjunction with the sales managers and AE's
- Assist with client/partnership development in conjunction with SVP/GM, Brand Managers and Sales Managers
- Brainstorm with programming and sales departments for client and station event presentations and promotional concepts
- Manage the sales promotion process from request to execution of sales promotion programs, such as but not limited to on-air promotions, events (remotes and appearances), contests, and communicating them to additional departments, sales teams, and clients
- Collaborate on sales ideation opportunities for all Sacramento brands promotional campaigns
- Build local programming feature and entitlement decks with programming assets
- Communicate national and local programming features and entitlements to the sales team
- Lead Zudy updates with the following: changes to programming features and sold packages
- Manage partnership deal from conception, contract and execution
- Oversee trade deals for the cluster with sales management approval
- Attend national sales/promotions meetings
- Develops sales packages/decks based on programming/promotions asset management and programming/promotions inventory availability
- Creation of on-air and digital marketing copy for client promotions
- Assist sales team in gathering recap materials
- Oversee the execution of contests on behalf of clients with support from the Regional Contesting Director
- Execute all sales sponsorship commitments for brand promotions
- Ensure all on-air sponsorship commitments for sales programs (i.e. studio, traffic, weather, top of the hour, etc) are scheduled and fulfilled
- Attend sales meetings, client meetings, station meetings as needed
- Manage the execution for all local client contracts as it pertains to promotions with support from the legal department
- Review all sales promotions to ensure they accurately reflect brand image & positioning
- Proficient in asset management software and sponsorship valuation tools (ex: Zudy Vinyl), and promotion management software (Promosuite), and more
-
- Follow all legal requirements for local promotions with support from legal

Jobcode: Reference SBJ-rzy7v7-18-118-30-253-42 in your application.