Principal Product Marketing Manager, Growth Marketing

Job Description

Job summary
This role can be located in any of our offices in {San Francisco, CA} {Seattle, WA} {New York City, NY} {Culver City, CA} or {Atlanta, GA}.

In this role as a Principal Product Marketing Manager you will be responsible for driving acquisition, engagement and retention for Amazon Music across owned & operated platforms. You will achieve this by experimenting with new customer experiences, optimizing customer journeys and enhancing our marketing tech solutions. You'll work closely with a number of key stakeholders including Product, Engineering, Growth, Design and Business Insight teams to drive holistic marketing plans to delight our customers.

Key job responsibilities
• Own end-to-end product marketing for Amazon Music on retail experiences such as Amazon.com, mobile apps, Whole Foods and more.
• Build a 1 to 1 relationship with the customer, powered by personalization, to drive customer growth (acquisition, adoption, reactivation, retention).
• Provide business requirements to support Product Management and Engineering teams to build foundational systems and scale reach to our customers.
• Lead global strategy for Amazon Music marketing on shopping experiences, improve process and workflow to automate and scale channels.
• Work closely with Lifecycle Marketing, Podcast Marketing, Product Managers, Design and Content teams to create cohesive cross-channel programs increasing customer growth, engagement and retention.
• Build customer segmentation and targeting to deliver messaging that is personalized, complementary, and reinforced across our channels, communicating the right features and content to our customers.
• Design systems and processes to A/B testing across channels, including creative imagery, messaging, offers, and CTAs.
• Proactively drive a measurement and learning framework for Amazon Music across channels. Work with BI and Metrics teams to establish segments, analyze experiment results, and drive insights from data.

BASIC QUALIFICATIONS
• 10+ years of progressive experience in digital marketing with consumer facing brands, including integrated campaign management, customer acquisition, content marketing, marketing communications, product marketing and/or channel marketing.
• 3+ years using data and metrics to measure impact and determine improvements including A/B testing and experimentation roadmaps.
• 3+ years of partner marketing and/or business development experience.
• BA/BS degree

PREFERRED QUALIFICATIONS
• 6+ years of mobile experience for consumer technology product or service.
• Global experience driving marketing programs across multiple markets.
• Experience with consumer products, media and/or e-commerce.
• Experience with subscription-based consumer products.
• Exceptional analytical and quantitative skills. Ability to work with SQL would be a benefit.
• Natural curiosity to measure, test, learn and iterate in order to get the best results possible.
• Excellent project management skills, managing internal and external stakeholders, and multiple campaigns at once.
• MBA/advanced degree.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Amazon is committed to a diverse and inclusive workplace.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Jobcode: Reference SBJ-rn3be1-3-17-28-48-42 in your application.