Full Time Job

Head Of Trade Marketing & Industry Partnerships


New York, NY 05-17-2022
  • Paid
  • Full Time
  • Executive (10+ years) Experience
Job Description
The Head of Trade Marketing & Industry Partnerships is responsible for growing Activision Blizzard Media's presence in the advertising industry through strategic industry marketing campaigns, partnerships, thought leadership and speaking opportunities to help position Activision Blizzard Media as a 'must-buy' for brands.

Reporting into the Head of Global Industry Marketing & Communications, this role will lead Activision Blizzard Media's trade marketing strategy, bringing Activision Blizzard Media's thought leadership program to life through industry marketing campaigns and partnerships targeted at marketing, brand and advertising industry leaders.

Your role within Activision Blizzard Media
• Project manage Activision Blizzard Media's trade marketing campaigns, from ideation to execution, to grow the brand's presence in the advertising and marketing industry.
• Develop and own Activision Blizzard Media's speaking appearances calendar, managing logistics and identifying new opportunities across tentpole industry events and thought leadership activations.
• Manage all industry partnerships, acting as the primary contact for Activision Blizzard Media to maximize benefits and grow relationships within the industry.
• Manage all sponsorships inclusive of industry event sponsorships and paid thought leadership media campaigns with key trade media.
• Develop and shape the story and messaging for research-led projects and speaking appearances in partnership with the Content Marketing Lead.
• Maintain trade marketing calendar and track success and ROI of all campaigns and activations.

Skills to create thrills
• 12+ years of experience developing trade marketing campaigns for a B2B audience, bonus for advertising or marketing industry experience
• Excellent project management skills including experience managing multiple cross-functional projects and timelines concurrently
• Excellent stakeholder management skills, with experience managing a wide variety of stakeholders, vendors and partners, and working cross-functionally in a fast-paced, high growth organization
• Strong storytelling skills, with ability to identify key themes and selling points and tailor these for a specific target audience
• Strong writing and editing skills, with experience distilling complex ideas into easy-to-understand and engaging copy
• Strong understanding of budgets and finance process, with experience maintaining budgets across multiple projects
• Ability to creatively problem-solve and work under short deadlines
• Knowledge of and interest in advertising, marketing and gaming industries

About Activision Blizzard Media

Activision Blizzard Media is the gateway for brands to the #1 cross-platform gaming company in the western world, with hundreds of millions of players across over 190 countries. Our legendary portfolio includes iconic mobile game franchises such as Candy Crush™, esports opportunities like the Call of Duty® and Overwatch® Leagues, and some of the top PC and console gaming franchises such as World of Warcraft®, Call of Duty®, and StarCraft®.

The idea is simple: great game experiences offer great marketing experiences. We have built a new team to introduce innovative, impactful, and rewarding advertising experiences to our huge audience of highly-engaged players. We are looking for new talents to help take our emergent media offering to the next level.

We need all sorts of heroes

Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace, great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply can't expect diversity in our players and originality in our games without first nurturing it in our people.

Ready to play?

Come join our world and work alongside some of the best and brightest minds in the business.

All applications should be made in English.

Discover more at https://www.activisionblizzardmedia.com/

Jobcode: Reference SBJ-g6xp7j-3-238-90-95-42 in your application.

Company Profile

Activision Blizzard, Inc. is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment.