Full Time Job

Brand Manager, SEA & India

Activision

Sydney, Australia 01-27-2021
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description

As Brand Manager SEA/India you are a creative thinker who can develop and execute new marketing strategies and executions. You are a business-oriented manager who values measuring and optimizing the effectiveness and returns to your marketing program. You will create and implement marketing and business strategy to group our user bases and maintain the long-term brand health of franchises.

You must be able to assess market conditions across the SEA/India markets and put together comprehensive plans with a broad view that encompasses brand partnerships, media, social media marketing, and collaboration with Communications on PR and ambassador activity.

Responsibilities
• Working with APAC Insights and Analytics to unearth insights that form the basis for industry-leading brand strategy and executions.
• Responsible for the management of an allocated variable sales and marketing budget with an emphasis on building, managing, maintaining, and explaining the program.
• Collaborate with both communications and commercial functions to create scalable integrated marketing opportunities for managed brands.
• Present marketing strategies and plans to key stakeholders within APAC and Activision Blizzard headquarters
• Develop sound KPIs for planned executions and work with relevant internal functions (FP&A, Insights & Analytics, and Commercial) to assess the effectiveness of campaigns for future continuous improvement.
• Analysis of key market and competitive trends: pricing, brand, demographic.
• Manage agency partners to design and manage best in class campaigns tied to thoroughly developed briefs tied to defined brand strategies.
• Become the voice of the player internally sharing player sentiment towards managed brands, surfacing barriers to acquire and retain players, and creating solutions to address opportunities.
• Ability to lead cross-functional teams to achieve overarching brand objectives.

Player Profile
• Has 5+ years of direct work experience in publishing, marketing, product management, or strategic planning with a minimum of 3 years' working in the video game, media, tech, or Internet industry.
• Good interpersonal and communication skills, team player.
• Strong track record of delivering results.
• Demonstrated flexible thinking.
• Passion for data and consumer insight-driven decision-making.
• In-depth knowledge of the SEA/India video games industry and broad understanding of channels within (social, media)
• Strong format understanding ('console', 'premium and free to play PC' and 'mobile') with a strong emphasis on mobile capability.
• Ability to work collaboratively and cross-functionally with internal and external teams.
• Proficient (and working) knowledge of Microsoft Word, Excel, and PowerPoint.
• Able to travel internationally if needed.
• One additional language capability other than English from the following is highly desirable: Thai, Hindi, Chinese, Vietnamese, Bahasa
Our World

Activision Blizzard, Inc. is the world's largest interactive entertainment company, with operations across North America, Europe, and Asia. We are home to some of the most beloved entertainment franchises including Call of Duty®, Skylanders®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™, and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users across the globe, making us the largest gaming network on the planet!

We're proud to be included as one of FORTUNE's "100 Best Companies To Work For®'' for five consecutive years and for having received a perfect score on the 2019 Corporate Equality Index released by the Human Rights Campaign Foundation, the educational arm of the nation's largest LGBTQ civil rights organization. We've earned a spot on FORTUNE's "World's Best Employers," ''Most Admired Companies,'' and ''Future 50'' lists, in addition to, being ranked one of Fast Company's World's Most Innovative Companies in Gaming for three years in a row. Our global employees are some of the best and brightest talents across engineering, entertainment, media, and technology.

The video game industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

Experience Required:

Has 5+ years of direct work experience in publishing, marketing, product management, or strategic planning with a minimum of 3 years' working in the video game, media, tech, or Internet industry.

Responsibilities:

As Brand Manager SEA/India you are a creative thinker who can develop and execute new marketing strategies and executions. You are a business-oriented manager who values measuring and optimizing the effectiveness and returns to your marketing program. You will create and implement marketing and business strategy to group our user bases and maintain the long-term brand health of franchises. You must be able to assess market conditions across the SEA/India markets and put together comprehensive plans with a broad view that encompasses brand partnerships, media, social media marketing, and collaboration with Communications on PR and ambassador activity. Working with APAC Insights and Analytics to unearth insights that form the basis for industry-leading brand strategy and executions. Responsible for the management of an allocated variable sales and marketing budget with an emphasis on building, managing, maintaining, and explaining the program. Collaborate with both communications and commercial functions to create scalable integrated marketing opportunities for managed brands. Present marketing strategies and plans to key stakeholders within APAC and Activision Blizzard headquarters. Develop sound KPIs for planned executions and work with relevant internal functions (FP&A, Insights & Analytics, and Commercial) to assess the effectiveness of campaigns for future continuous improvement. Analysis of key market and competitive trends: pricing, brand, demographic. Manage agency partners to design and manage best in class campaigns tied to thoroughly developed briefs tied to defined brand strategies. Become the voice of the player internally sharing player sentiment towards managed brands, surfacing barriers to acquire and retain players, and creating solutions to address opportunities.

Skills:

consumer insight, continuous improvement, sales and marketing, kpis, flexible, free to play, decision-making, integrated marketing, stakeholders, fp&a, vietnamese, creative thinker, delivering results, team player, marketing, brand strategy, business strategy, marketing strategies, communications, communication skills, flexible thinking, brand partnerships, interpersonal, microsoft word, strategic planning, english, social media marketing, product management, Trade Marketing Manager, Consumer Marketing Manager, Global Program Head, Shopify Developer, Industrial Design Consultant, Junior Product Manager, Innovation Team Manager, International Marketing Consultant, Growth Manager, Digital Design Consultant

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Company Profile
Activision

Activision Blizzard, Inc. is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment.