Social Media Producer, eCommerce - Good Morning America

Job Description

Good Morning America is hiring an Ecommerce Social Media Producer. The Ecommerce Social Media Producer is a key member of the Good Morning America Social Team, responsible for producing and presenting GMA ecommerce content across all digital and social platforms (Instagram, Pinterest, TikTok, Facebook, Twitter, etc.). This candidate will work with the team to produce and post ecommerce content across all Good Morning America social pages.

This producer will create and maintain best practices that grow total audience engagement, and merge social and digital content together in a cohesive manner. They should be well versed in how to leverage social analytics to make data-driven decisions.

The role requires producing Instagram Story content and graphics using Canva and Adobe Photoshop, producing TikTok videos using Adobe Premiere, writing original content for GoodMorningAmerica.com and programming Instagram Lives. This candidate will collaborate with the ecommerce team to optimize shoppable broadcast content and original digital content across all social media platforms.

This candidate will be expected to pitch and produce ecommerce content for GoodMorningAmerica.com's shopping vertical, including pitching stories that are trending on social media, producing shopping articles and producing supplementary social content to drive traffic and revenue. This is a new and emerging business opportunity for the news division and this producer will be expected to be a key contributor in this space.

It is imperative that this candidate have expertise in social media trend tools like Crowdtangle and be able to use that expertise to pitch and produce original social content.

Responsibilities:
• Responsible for guiding the voice of Good Morning America on social media
• Produce engaging ecommerce content, including graphics and short-form video, for social platforms
• Assist in development and implementation of a social media strategy to drive followers, engagement, and conversation across all social arms

Basic Qualifications:
• Minimum three years of experience managing social media accounts
• Be an experienced multimedia, cross-platform Producer
• Be able to work to tight deadlines and under pressure
• Clear and effective written and verbal communication skills
• Excellent time-management, organizational and planning skills with an impeccable attention to detail

Preferred Qualifications:
• Experience with ecommerce for a major brand

Required Education
• Bachelor's degree or equivalent work experience.

About General Entertainment Content:

The General Entertainment Content group creates original entertainment and news content for the Company's streaming platforms and its cable and broadcast networks.

This position is with American Broadcasting Companies, Inc., which is part of a business we call General Entertainment Content.

Jobcode: Reference SBJ-r17q5v-18-116-42-208-42 in your application.