Manager CRM Data Analytics and Governance

Job Description

THE DIVISION'S STORY
Do numbers tell you stories? Can you relay complex information into impactful insights to non-researchers? Do you enjoy influencing business decisions by providing fact-based recommendations infused with intuition?
Our Research & Insights TEAM is compromised of wizards who practice the craft of ''art and science.'' We spend some of our time looking back at performance-but even more time looking forward making actionable recommendations for growing our business. We specialize in content, audience and revenue insights across all platforms. Come check out our pioneering work in predictive modeling, performance marketing and consumers insights.
A+E Networks is seeking a CRM/Audience analytics manager to support addressable media strategy and activation for A+E brands (A&E, HISTORY, LIFETIME, LMN, FYI) on digital platforms (desktop, mobile, connected devices), as well as linear television.

MORE ABOUT WHAT YOU'LL DO:
• Develop our first-party data strategy to build new revenue stream and create more value for the organization.
• Act as product owner to organize CRM data initiatives into sprints, writing/assigning user stories to software engineers on Jira, and updating the product roadmap to reflect business priorities.
• Oversee the Salesforce Audience Studio DMP and LiveRamp applications to collect 1st party data, activate audience segments, onboard 1st/3rd party data, report on digital audience engagement and campaign impression delivery.
• Create custom segments and supervise ad agencies in the creation of segments (1 st party, 3 rd party, lookalikes, cross device identity management) in the Salesforce DMP to activate segments to Facebook Ad Manager, Twitter Ad Manager, Pinterest and Google Ads for upcoming marketing campaigns.
• Generate 1st party/3rd party segments for Ad Sales campaigns and partner with Ad Sales to provide responses to campaign RFPs.
• Build tableau/domo dashboards to report on KPIs such as subscriber growth, linear impression delivery, digital engagement for the following cohorts: Linear viewers, SVOD subs, AVOD viewers, email newsletter subs, and 1st party addressable devices.
• Act as project manager on initiatives on customer acquisition, digital engagement, and vendor datasets to enhance A+E's identity resolution graph, build robust datasets in A+E's database environments (Databricks and Domo) and report creation on the datasets that are captured.
• Write SQL scripts in Databricks, a cloud data platform, to extrapolate aggregated customer insights and present findings to senior business partners in linear research, editorial content, ad operations, marketing, ad sales, and product.
• Partner with data engineering team to build multiple datasets that report on digital customer engagement for our senior management teams.
• Work with tag implementation team to create/modify Salesforce DMP tags/SDKs and test the implementation of platform implementation on web, Android TV, Amazon Fire TV, and Apple TV.

YOUR STORY:
• 5+ year Experience in any/all of the following tools: Domo, Databricks, Tableau Salesforce Data Management Platform, LiveRamp, Iterable ESP, Gigya Console, FreeWheel, Adobe Analytics, Excel.
• Experience Coding in both SQL and Python in cloud data platforms Domo and Databricks to build aggregate views.
• Building reports in either Domo or Tableau.
• Creating segments in multiple social media platforms: Facebook Ads, Google Ads, Twitter Ads.
• QA datasets in cloud data platforms to ensure data is cleansed and in required format for reporting.
• Creating digital customer segments in Salesforce Data Management Platform (DMP).
• Extracting campaign insights in the Iterable Email Service Provider (ESP).
• Managing data-driven projects.
• On-boarding digital audiences in LiveRamp.
• Completing QA of digital logs in Charles Proxy for implementation testing on web, Android TV, Amazon Fire TV, and Apple TV.

Jobcode: Reference SBJ-rv740m-18-188-40-207-42 in your application.