Manager, Advanced TV & Attribution Analytics

Job Description

Employees

The majority of our employees will have flexibility that allows them to choose a predominantly remote, predominantly in-office, or hybrid setup. Our official in-office locations in the United States includes LA, NYC, Stamford, and Chicago, and we have several other states in which employees may work remotely if their role isn't one that requires them to be in or near the office. We value the health and safety of our people above all else, and our onsite attendance policies reflect that. If there is an on-site requirement for a role, it will be listed in the job description.

For those employees who would like to utilize our offices, full vaccination for COVID-19 is required for physical presence in A+E Networks workplaces. While A+E Networks will consider reasonable

accommodation requests regarding this policy in accordance with applicable law, such requests will not be considered until a conditional offer of employment is extended to a candidate. Applicants should not submit any medical or health information in connection with their application for employment.

THE DIVISION'S STORY
Do numbers tell you stories? Can you relay complex information into impactful insights to non-researchers? Do you enjoy influencing business decisions by providing fact-based recommendations infused with intuition?
Our Research & Insights TEAM is compromised of wizards who practice the craft of ''art and science.'' We spend some of our time looking back at performance-but even more time looking forward making actionable recommendations for growing our business. We specialize in content, audience and revenue insights across all platforms. Come check out our pioneering work in predictive modeling, performance marketing and consumers insights.

The A+E Manager of Advanced TV & Attribution Analytics is responsible for overseeing research efforts for A+E's advanced television platform (Precision), which enables clients to target and optimize campaigns using behavioral data vs. traditional demographics; the roles also oversees research initiatives for A+E Performance, which applies state-of-the-art data techniques that measure client campaign outcomes and are used to to optimize results for video campaigns across all platforms.

In both cases, the goal is to work within a team charged with leveraging data to drive revenue growth while advocating for industry-wide innovation in the TV and cross-platform measurement spaces. This will include utilizing advance targeting techniques applications for television and cross-platform optimization as well as deploying state-of-the-art attribution methods to demonstrate effectiveness.

MORE ABOUT WHAT YOU'LL DO:
• Design and Create attribution measurement studies for client campaigns: Identify best measurement vendor/s, set-up measurement with chosen vendors, track performance of campaigns, articulate strategic insights, and business implications, develop post-campaign presentations. Present to internal stakeholders and external clients.
• Create dynamic, compelling client presentations: Highlight the power of advanced targeting campaigns, leverage case studies and industry insights to use for pre-post sales efforts.
• Assist the Direct/Sr Direct and VP on industry Innovation projects and vendor explorations.
• Act as consultant to internal and external clients: Educate and inform them of key developments in advanced television and attribution techniques
• Assist in implementation of advanced targeting campaigns: Determine optimal dataset to use, apply highly creative and critical approach in developing consumer targets.

WHAT YOU'LL LEARN:

First and foremost, as a member of A+E Networks Ad Sales you will learn how to be a team player in a fast-paced, innovative environment. You will learn how to become a content matter expert in every aspect of our business. From programming to marketing to research and analytics you will learn the mission for each brand, the content they represent and the audiences they reach. You will learn how to take this knowledge and share it with current and potential advertising partners. You will learn how to persuade them to partner with us. You will learn budgetary goals and how the ad sales team is on the frontline in generating revenue for the organization. You will learn how to build relationships inside and outside the organization. You will learn how to have fun throughout this process. You will learn that this is a special place to work.

YOUR STORY: [+BEHAVIORS] (what you need to have)
• Minimum of 3+ years of experience in advertising effectiveness research; strong knowledge of television and digital measurement and analytics. Preferably, experience with television data sets spanning both traditional (Nielsen) and emerging (Vizio, iSpot, VideoAmp, comScore, Tivo, Samba) viewing sources.
• Knowledge of attribution/ad effectiveness/survey methodologies preferred: Metrics and implementation across linear and digital video platforms; preferred, experience with platforms such as iSpot, LiveRamp, In-market (9D), and 605.
• Experienced working at an agency or an advertiser client a plus.
• Strong skills in power point and excel required.
• Strong presentation skills and able to create narratives with data.
• Proven strategic thinker with ability to formulate innovative data solutions to address complex problems and keep ahead of industry trends.
• Possess teamwork skills and leadership attitude, challenge norms and seek to understand the 'Why' to any task vs having the mindless soldier mentality.
• Must have strong communications and interpersonal skills as required to simplify complex data analytics for internal and external clients.
• Bachelor's degree

Jobcode: Reference SBJ-gmz70m-18-189-193-172-42 in your application.