Director, Marketing Analytics

Job Description

Employees

Currently, all employees are working remotely except for select roles that have an in office requirement. We value the health and safety of our people above all else, and our office re-openings will remain

contingent on the course of the COVID variants and federal, state and local safety guidelines and

recommendations. As we look forward, the majority of our employees will have flexibility that allows them to choose a predominantly remote, predominantly in-office, or hybrid setup.
Our official in-office locations in the United States includes LA, NYC, Stamford, and Chicago, and we have several other states in which employees may work remotely if their role isn't one that requires them to be in or near the office.

THE DIVISION'S STORY
Do numbers tell you stories? Can you relay complex information into impactful insights to non-researchers? Do you enjoy influencing business decisions by providing fact-based recommendations infused with intuition?
Our Research & Insights TEAM is compromised of wizards who practice the craft of ''art and science.'' We spend some of our time looking back at performance-but even more time looking forward making actionable recommendations for growing our business. We specialize in content, audience and revenue insights across all platforms. Come check out our pioneering work in predictive modeling, performance marketing and consumers insights.
Join us and work with iconic brands, brilliant marketers and some of the best content in the business. A+E Networks is seeking a Director/Senior Director of Marketing Analytics to drive marketing strategy through analytics. In an industry that is rapidly changing, you will be in the driver's seat helping to define and unlock the future. You will work with evolving groups of people and data sets and developing new analytical techniques to derive insights and push A+E's entertainment business forward.

MORE ABOUT WHAT YOU'LL DO:
• Lead and mentor a team of three analysts
• Work alongside marketing leadership helping them leverage data and insights to improve the outcomes of marketing campaigns
• Manage strategic projects that utilize linear, digital and streaming data to help uncover viewer journeys and find paths to increased consumption across platforms
• Build new BI tools to help the research and marketing departments access critical data through intuitive and efficient solutions
• Lead and manage big picture analytics and research projects that will help set strategies for the future of the business
• Work with media agency to help allocate budgets, select media partners and implement Multi-Touch Attribution campaign measurement
• Participate in Machine Learning projects where you can sharpen existing skills or learn new skills
• Identify, strategize and steward strategic projects to completed by key vendor partners

WHAT YOU'LL LEARN:

As the media industry grapples with fragmentation and disruption, a key facet of Research is to be the driving force in helping their company capture, report on, monetize, and understand audiences. An opportunity lies in Research to work across divisions and departments to create a unified language that ensures that internal clients understand-and take advantage of-complex metrics. The key is giving the necessary context so that decisions can be made. While this sounds disarmingly simple, it is a challenge to get the majority of the company to speak the same language and understand new vernacular. Research is a central force within the broader organization in gaining an objective perspective for a wide array of complex questions. It may sound academic – and certainly there is a portion of the job that requires a love of learning – but the primary attribute that will bring you success is curiosity. For example, you'll gain a deeper understanding of what motivates someone to tune into a show, buy a product based on placement of an ad, become a fan on social media, or why certain types of programs are successful across regions of this country and abroad. Ultimately, each research candidate gets a better understanding of the rigor that goes into making business decisions by uncovering not boulders, but pebbles along the path to connecting to A+E Networks core asset, its content.

YOUR STORY: [+BEHAVIORS] (what you need to have)
• 7+ years' experience in marketing measurement, attribution, and analytics, with exposure to both traditional and entertainment brands
• 2+ years' experience managing a team
• Knowledge or Interest in advanced data analysis tools such as Python or R
• Experience with BI platforms such as Domo or Tableau
• Agency experience preferred
• Strong communication skills and comfortable presenting to large groups
• Curious, Collaborative, Detail-Oriented

THAT SOMETHING EXTRA:

If you've read this far, you're likely a great fit for us…and maybe you're fluent in sign language, have studied the circus arts or are currently writing a screenplay. If you have a special skill or backstory that might directly or indirectly help you succeed in this role, we'd love to hear about it in your cover letter.

Jobcode: Reference SBJ-r0mnj6-52-14-22-250-42 in your application.