Spring Virtual Intern - Measurement and Attribution Analytics

Job Description

The Job
The Intern, Measurement & Attribution will establish and implement data-driven Brand and Program Marketing campaign planning support and reporting workflows to further accelerate growth for HBO Max. In this position, you will focus on insights that will drive viewership and support subscriber acquisition and retention efforts. The ideal candidate should have a solid foundation in executing effective reporting, driving measurable results, thriving in a fast-paced environment, and a focusing on optimizations and recommendations that drive incremental growth.

The Daily
• Develop clear and meaningful reporting & insights supporting HBO Max Brand and Program Marketing campaigns.
• Analyze and evaluate Program Marketing activities to determine effectiveness and impact on goaled outcomes.
• Support the creation of weekly presentations outlining the performance of in-market campaigns with optimization recommendations.
• Assist in larger-scale strategic projects to find trends across campaigns that can inform decisions and the development of best practices.
• Assist in the development and execution of media A/B and multivariate testing to improve specific campaigns and develop holistic best practices.

The Essentials
• Ability to analyze, interpret data and craft insights to inform marketers and make recommendations.
• Experience working with visualization tools like Looker, Tableau, etc. Experience with SQL is a plus.
• Proficient in Microsoft Office, especially Excel and PowerPoint. Solid understanding of business statistics.
• Familiarity with the principles of paid media campaigns is a plus.
• Well developed presentation and public speaking skills.

Internship Program
• Students must be currently enrolled in a college degree program for the full duration of the internship
• Spring 2022 program dates are January 24th - April 15th; must be available for full program duration
• Part-time schedule (16-24 hours/week) designed to work around class schedule
• Company-issued computer provided for the duration of the internship program.
• Competitive salary; relocation is not provided
• Hands-on work with passionate, talented team members in your field Networking opportunities with industry-leading professionals
• Engaging events including executive speakers sessions, professional development workshops, and more

Jobcode: Reference SBJ-rejkv1-3-128-199-88-42 in your application.