Intern - Media Planning and Strategy

Job Description

Paid Media Planning and Strategy Internship 2023 - Electronic Arts - Guildford, UK

We are EA

Electronic Arts Inc. is a global leader in interactive entertainment. We develop and deliver games, content and online services across platforms. We have a broad portfolio of brands that span the most popular genres.

We exist to Inspire the World to Play.

We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. Our mission is to attract and grow a more diverse employee base through the cultivation of our early talent pipeline to shape EA's teams, culture and products. We create an overall enriching experience, empowering interns and graduates with the sense that 'EA is where I want to be'.

The Challenge Ahead:

EA are looking for an EU Media Intern to join our team in Guildford. Reporting to the EU Media team, you will help develop the best paid media programmes across our portfolio of title franchises throughout Europe. You will deliver a rounded understanding of the paid media planning and strategy market and the opportunities available to EA.

Responsibilities

Planning and Strategy
• You will help coordinate local media briefs to agency, specific to game titles, platforms and audiences
• Support the coordination, planning and activation of our European Paid Media plans with global and local partners
• Support building audience strategies and strategic budget allocation

Activation
• You will help coordinate the activation of paid media plans surrounding game launches
• Support EU media partners in creative supply and media specs
• Assist approvals on custom content between global brand teams, local teams and Sony and media partners
• Support communication with production and localization teams using tools and platforms (Airtable, Lumina)

Communications
• You will attend Global and European meetings, contributing fresh ideas and perspective as an equal team member
• Coordinate internal and external meetings with the media agency and facilitate action delivery
Operations
• You will ensure media agency commentary and line-by-line media plan is uploaded
• Raise purchase orders to aid in financial reporting record keeping

Reporting
• You will work with genre leads and central media agency to ensure reporting standards are met
• Support in the creation and presentation of summary performance reports
• Support in ad hoc data requests and reporting

Qualifications
• You are studying in the penultimate year of an undergraduate degree
• Available to commence a full-time, 12 month placement in July 2023.
• Eligible to work in Guildford, UK, without the need for visa/relocation support

Desired Skills
• Interest in gaming, media and advertising with an interest to work in the entertainment industry
• Intermediate knowledge of Outlook, Excel, Word and PowerPoint
• Strong oral and written communication skills
• Enthusiasm, organisation and drive to manage own workload and deadlines to achieve team goals
• Creative mindset
• Work on tasks independently and as a team
• Comfortable working with detailed numerical data
• Complete tasks

To apply: Submit an up-to-date CV along with a cover letter which explains why you want to complete your internship with Electronic Arts and what interests you in this specific placement

Take your career to the next level – apply today!

Deadline: 16th December 2022

Jobcode: Reference SBJ-r0p1x1-3-12-41-106-42 in your application.