Intern - Brand Marketing

Job Description

Brand Marketing Intern (Games)

Paid Brand Marketing (Games) Internship 2023 - Electronic Arts - Guildford, UK

We are EA

Electronic Arts Inc. is a global leader in interactive entertainment. We develop and deliver games, content and online services across platforms. We have a broad portfolio of brands that span the most popular genres.

We exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. Our mission is to attract and grow a more diverse employee base through the cultivation of our early talent pipeline to shape EA's teams, culture and products. We create an overall enriching experience, empowering interns and graduates with the sense that 'EA is where I want to be'.

The Challenge Ahead:

EA's Marketing team tells the stories of EA and all its titles, helping connect millions of players to the games they love and build relationships with them. We foster an environment where our teams create the most amazing work of their career while inspiring the world to play.

A fantastic opportunity, to join an award-winning internship and to gain hands-on experience with the world-leading global interactive entertainment software company. Reporting to the Brand Marketing team, you will help develop and activate outstanding marketing campaigns, across our several franchises and important partnerships. You will bring enthusiasm, creativity and a point of view on all things relating to marketing and communications and be prepared to step up as an important contributor to the success of the team.

Responsibilities:

Planning
• You will support Brand Marketing Managers in the coordination and planning of our Go-To-Market plans
• Contribute to brainstorming sessions as an equal member of the team
• Invest in understanding the UK gaming market and its trends

Execution
• You will help activate marketing, community and comms/PR plans across departments surrounding new game launches
• Support EA's partnerships within the UK
• Assist the marketing teams with asset coordination ensuring assets are delivered on time and to quality
• Assist the Marcom team with specific and ad-hoc projects/events e.g. press showcase, preview/review events, producer tours, conferences etc.
• Review and approve eCRM before being distributed to our network of players

Communications
• You will attend UKI marketing meetings, bringing fresh ideas and perspective
• Coordinate internal meetings, taking notes and support on actions
Operations & Reporting
• You will raise and receipt Purchase Orders with a focus on cost control
• Track and coordinate game stock and merchandise requests
• Work with EA's agencies on campaign performance tracking

Qualifications
• You are studying in the penultimate year of an undergraduate degree
• Available to commence a full-time, 12 month placement in July 2023.
• Eligible to work in Guildford, UK, without the need for visa/relocation support

To apply: Submit an up-to-date CV along with a cover letter which explains why you want to complete your internship with Electronic Arts and what interests you in this specific placement

Desired Skills
• Passion, interest and knowledge of the video gaming and entertainment industry
• Understand the UK media landscape with an interest in social media
• Enthusiasm, organisation and drive to manage dynamic workload and deadlines
• A team player and strong communicator
• Can handle pressure and calmly navigate around issues

Take your career to the next level – apply now!

Deadline: 16th December 2022

Jobcode: Reference SBJ-d996yz-3-145-175-243-42 in your application.