Internship
Summer Intern - Marketing Partnerships, Events & Special Projects
ABC
- Paid
- Internship
- Entry (0-2 years) Experience
Job Description
ABC is home to some of the most innovative, engaging content across today's media landscape. In working for ABC Entertainment Marketing, you will get a hands-on look into the inner workings of one of the elite marketing teams and learn how we effectively promote our portfolio of top-rated shows and ABC as a brand.
The ABC Partnerships, Events and Special Projects team plays a key role in promoting our shows and building the ABC brand. On this team, you'll contribute to a wide range of marketing strategies and tactics that serve to drive awareness around key network programming. The team works to further business priorities and initiatives through managing ongoing relationships both internally across the network and externally with third party brands, corporate partners, distribution partners, studios, affiliates, etc. The team is also responsible for the development and execution of large-scale events, screenings and experiential marketing stunts and initiatives.
Responsibilities:
The Intern, Marketing Partnerships, Events & Special Projects will be responsible for supporting all team members with a variety of projects as needed to help maximize partnership and promotional opportunities for the company. On this team, you'll observe, participate and contribute to a wide range of marketing strategies and tactics that serve to drive awareness around key programming. This is a very fast paced, hands-on creative experience. The ability to juggle multiple projects with attention to detail is a must. Specifically, the candidate is a self-starter who has a passion for television and requires moderate oversight in performing his or her duties.
Responsibilities...
• Contribute to the development and execution of promotional campaigns with strategically-selected consumer brands including partner identification, competitive research, concept development, contact sheet management, pitch deck development, and recap decks/wrap reports
• Support the development and execution of large-scale live events (CMA Fest, Comic-Con, D23, etc.), screenings, and other experiential marketing initiatives and stunts
• Contribute to Diversity and Inclusion initiatives supporting the network's multicultural audience engagement priorities
• Assist with the development of promotional premium items for events, gifting and stunts, ensuring that all items are on brand and adhere to company quality requirements
• Assemble marketing toolkits for key priorities and distribute to partners as needed (Hulu, cable affiliates, internal Synergy partners, non-profit organizations, etc.)
• Administrative tasks as assigned (manage team invoices and budget sheets, input projects into internal project management system, SAP, data reporting, recaps and tracking, etc.)
• Share creative ideas for growth, efficiency and collaboration with team
Basic Qualifications:
• Cumulative GPA of 3.0 or higher
• Academic focus in a related field: Communications, English, Public Relations, etc.
• Proven skills utilizing MS Office Suite: Outlook, Excel, Word, Keynote, PowerPoint, Photoshop
• Proficiencies with both MAC and PC Operating Systems
• A strong interest in television, the entertainment industry, and partnerships/event marketing
• A passion for and knowledge of market trends, pop culture and current events
• Shows interest in diversity and inclusion and an eagerness to contribute to audience engagement initiatives
• A demonstrated high attention to detail and the ability to work in a fast pace environment
• Proven strong organizational skills
• Problem solver with positive, can do attitude
• Ability to take direction from multiple stakeholders, balance numerous projects simultaneously, prioritize deadlines and effectively work in a fast-paced environment
• Ability to work some nights, weekends and holidays when needed
Preferred Qualifications:
• Strong knowledge of ABC Television Network programming preferred as well as competitive landscape
• Strong knowledge of The Walt Disney Company and personal affinity for the brand desired
• Event planning and/or experience facilitating partnerships between brands a plus
Additional Information:
Program Eligibility...
• All students must possess unrestricted work authorization.
• All students must be at least 18 years old.
• At the time of application, must currently be enrolled in an accredited college or university taking at least one class in the semester/quarter (spring) prior to participating in the program – OR – be a recent graduate of an accredited college or university within the last eighteen (18) months - OR - be currently participating in a Disney Professional Internship.
Work Environment...
• This internship is a remote internship. The internships requires a working, reliable internet connection, as well as a quiet, dedicated work space.
• All candidates must be available from May through August.
• All candidates must be willing to work 40 hours/week.
• All students must provide a consistent, reliable work schedule during the session.
This position is with American Broadcasting Companies, Inc., which is part of a business segment we call Walt Disney Television.
Jobcode: Reference SBJ-d96jvz-54-234-45-33-42 in your application.